ToV & copywriting for The Londoner Hotel

As the Lead Copywriter at The Londoner Hotel, I took the steer on tone of voice and SEO-optimised content creation for website pages, marketing assets, and printed collateral.

Blending editorial edge & useful information

The challenge with The Londoner was capturing and maintaining a cool, editorial tone of voice, while still being informative and optimised for SEO. This was especially important for meetings & events, where planners need succinct and clear information that isn’t boring.

Copywriting for blog

I took the lead on the creation of the hotel blog, which I designed myself in the CMS. Using the overarching content calendar created by the Marketing team, I wrote and published relevant articles and interviews on a weekly basis.

Hotel & in-room collateral

I was also responsible for all printed material in the hotel, including signage, menus, and official letters. The below is is an excerpt from a gift menu offered to guests.