Building luxury for a sustainable future

I was an active member of The Londoner’s sustainability task force, and took the lead on creating a sustainability brochure for marketing purposes.

Simplifying the complex

The challenge was to present something quite complex in a way that could be understood by people with little knowledge of sustainability.

“A lighter footprint” was the introduction that underpinned the core message: a luxury hotel that is less of a strain on the environment compared to other properties of its size.

Having fun with it

Although the climate crisis is no laughing matter, the way we talk about sustainability can be less serious.

“Friends with sustainable benefits” was a more fun way to introduce the hotel’s brand partners and their green credentials.

If you want to read the full brochure, please get in touch.