8 Tastes of Japan

8 at The Londoner, a premium Japanese cocktail bar in London, were looking to reposition the brand and launch new cocktail and food menus. As their copywriting consultant, I helped the bar put their vision into a clear message, retaining the elegant tone whilst injecting an edge of fun.

Concept Overview

The project involved coming up with copy that explained the concept succinctly, while retaining the elegant tone of voice of the brand.

“The flavours associated with Japan are varied, thrilling, unexpected. Sometimes natural, other times meticulously crafted, they defy categorisation and convention.

Our cocktails explore eight distinct aspects of flavour, challenging perceptions with approachable innovation. Eight cocktails, eight tastes – each representing a phenomenon of Japanese cuisine.

Our vision is rooted in culinary tradition, with each cocktail crafted to complement dishes on our bar menu.”

Crafting cocktail names & descriptions

After tasting the drinks and working closely with the Head Mixologist, I identified flavour profiles and was briefed to think of creative names and original descriptions for each cocktail.

Food menu copywriting

I helped bring the bar’s dishes to life with clean yet creative menu copywriting.

For more information, please visit 8 at The Londoner.