https://www.joelcullberghead.com/journal daily 0.75 2025-06-09 https://www.joelcullberghead.com/journal/8-tastes-of-japan monthly 0.5 2025-05-08 https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/d1e69ca2-63e7-47ad-b1a6-948ccb915e18/Screenshot+2025-05-08+at+08.41.27.png Journal - 8 Tastes of Japan - Food menu copywriting I helped bring the bar’s dishes to life with clean yet creative menu copywriting. https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/7058edde-c60b-484e-a361-b05172ccfe67/Screenshot+2025-05-07+at+12.25.24.png Journal - 8 Tastes of Japan - Crafting cocktail names & descriptions After tasting the drinks and working closely with the Head Mixologist, I identified flavour profiles and was briefed to think of creative names and original descriptions for each cocktail. https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/1746638480075-0ONJ672R11NLVIXAJQ82/Screenshot+2025-05-07+at+18.20.30.png Journal - 8 Tastes of Japan https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/1746638495791-4IGBO3ZQOT93ZNJBBX7V/Screenshot+2025-05-07+at+18.20.39.png Journal - 8 Tastes of Japan https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/1746638517825-DPJP3MY7MINU2HLVH88Z/Screenshot+2025-05-07+at+18.19.40.png Journal - 8 Tastes of Japan https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/1746638536737-29PXRA34LO3XERMG737E/Screenshot+2025-05-07+at+18.19.51.png Journal - 8 Tastes of Japan https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/39e9a345-fda9-4cc1-a1e8-6f19315ffe37/Screenshot+2025-05-08+at+08.48.26.png Journal - 8 Tastes of Japan - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/9b7ebc8b-ef62-4393-b2b1-06f50f50e4d0/Screenshot+2025-05-07+at+18.08.07.png Journal - 8 Tastes of Japan - Concept Overview The project involved coming up with copy that explained the concept succinctly, while retaining the elegant tone of voice of the brand. “The flavours associated with Japan are varied, thrilling, unexpected. Sometimes natural, other times meticulously crafted, they defy categorisation and convention. Our cocktails explore eight distinct aspects of flavour, challenging perceptions with approachable innovation. Eight cocktails, eight tastes – each representing a phenomenon of Japanese cuisine. Our vision is rooted in culinary tradition, with each cocktail crafted to complement dishes on our bar menu.” https://www.joelcullberghead.com/journal/social-media-amp-marketing-for-the-maine monthly 0.5 2025-05-08 https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/10a9cab2-cd05-47b8-b4ab-6486b7f447e9/Screenshot+2025-05-08+at+13.25.12.png Journal - Social Media & Marketing for The MAINE - The Maine Woman “It’s Mother’s Day Celebration at The MAINE Mayfair! She’s spent years looking after everyone else—now it’s her turn to be spoiled. Whether it’s Mum, a mother figure, or just a fabulous leading lady, she deserves a little luxury. This Mother’s Day, Sunday 30th March, treat her to an unforgettable lunch in the heart of Mayfair. We’re pulling out all the stops in The Brasserie, the most glamorous of our townhouse rooms. Think decadent dining under sparkling chandeliers, indulgent delicacies fit for a queen, and live music that fills the room with joy. Whether you’re toasting with bubbles or sharing stories over a long, lazy lunch, it’s a celebration she won’t forget. Sunday 30th March 12pm-5pm, with live music until 4pm” https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/1746700123328-Q0RV0WSIIQX1ZQV5MW5N/Screenshot+2025-05-07+at+12.59.59.png Journal - Social Media & Marketing for The MAINE https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/1746700157574-D7V22075ATHXPKEUQ963/Screenshot+2025-05-08+at+11.14.15.png Journal - Social Media & Marketing for The MAINE https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/1746700179614-Y3A8PSHPV16VSP0BDUZ7/Screenshot+2025-05-08+at+11.14.26.png Journal - Social Media & Marketing for The MAINE https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/1746701266138-7297PAVZOVU3M08DS6WG/Screenshot+2025-05-08+at+11.43.52.png Journal - Social Media & Marketing for The MAINE https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/1746701280591-OZYYGAACK9E722W50FET/Screenshot+2025-05-08+at+11.44.07.png Journal - Social Media & Marketing for The MAINE https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/1746700253791-PA4AK4OEGCITY6X6WA3W/Screenshot+2025-05-08+at+11.15.07.png Journal - Social Media & Marketing for The MAINE https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/1746700270482-D7IJPI63GIWMRPFTTUCO/Screenshot+2025-05-08+at+11.15.19.png Journal - Social Media & Marketing for The MAINE https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/1746700302947-7T2XR06H0GOVRW72N4CN/Screenshot+2025-05-08+at+11.15.29.png Journal - Social Media & Marketing for The MAINE https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/1746700318195-0NQSHE3QCZ8X702TQ8OF/Screenshot+2025-05-08+at+11.15.35.png Journal - Social Media & Marketing for The MAINE https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/1746700346099-QMPS9O7NYG9PQ7P1Y4UM/Screenshot+2025-05-08+at+11.15.46.png Journal - Social Media & Marketing for The MAINE https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/1746700499132-HNGVIG2ER0BGYUL9LYFC/Screenshot+2025-05-08+at+11.17.55.png Journal - Social Media & Marketing for The MAINE https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/1746700576582-4GDY7A52EYFBG6W96TNL/Screenshot+2025-05-08+at+11.18.04.png Journal - Social Media & Marketing for The MAINE https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/1746700592652-MC51J3AW11AFQ2ZOI0ZN/Screenshot+2025-05-08+at+11.18.11.png Journal - Social Media & Marketing for The MAINE https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/1746700606077-7OFJ0BH7RF9YSPJCGNHK/Screenshot+2025-05-08+at+11.18.18.png Journal - Social Media & Marketing for The MAINE https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/1746700638159-A0AELMF81RVJX9LI7WDO/Screenshot+2025-05-08+at+11.18.26.png Journal - Social Media & Marketing for The MAINE https://www.joelcullberghead.com/journal/marketing-for-electrolux monthly 0.5 2025-05-15 https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/1747294212327-KBL0PC6TBC9QW42PPTTS/Screenshot+2025-05-15+at+08.27.20.png Journal - Marketing for Electrolux https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/1747294226158-RHUR8JV1QUCACY6TNVMT/Screenshot+2025-05-15+at+08.27.47.png Journal - Marketing for Electrolux https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/9284e55a-e98e-4b72-b0dd-eac2e613ae2f/Screenshot+2025-05-15+at+07.06.26.png Journal - Marketing for Electrolux - Website copy Landing pages, buying guides, and more. https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/2d99089e-ebc3-4dc8-8e4f-a7378c8d7b1e/Screenshot+2025-05-15+at+06.45.40.png Journal - Marketing for Electrolux - Banners I transcreate banners and ads that reach thousands of customers. https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/aa8c7a56-5121-4c10-9128-cfa41994ddbd/Screenshot+2025-05-15+at+06.46.42.png Journal - Marketing for Electrolux - Translation with personality https://www.joelcullberghead.com/journal/rebrand-for-the-may-fair-bar monthly 0.5 2025-05-08 https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/1746696258106-AXMMYA0YH33GH6BR6133/Screenshot+2025-05-08+at+10.23.38.png Journal - Rebrand for The May Fair Bar https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/1746696288934-WZ0DON4KAJ0RQ7MCDS30/Screenshot+2025-05-08+at+10.24.35.png Journal - Rebrand for The May Fair Bar https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/1746696362454-7XHCXSMEL9ZZ6CVWIE21/Screenshot+2025-05-08+at+10.25.49.png Journal - Rebrand for The May Fair Bar https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/39a938f4-6856-485d-b128-298345698461/Screenshot+2025-05-08+at+10.12.43.png Journal - Rebrand for The May Fair Bar - The concept The brief was to sound and feel like a travel magazine, so I created two versions of the menus - By Night (for cocktails) and By Day (for daytime food menu). The idea was to tap into the way we explore when we travel, i.e. by day and by night. This was the concept overview I crafted for the By Night menu: “To us, the idea that ‘travel broadens the mind’ stems from an exhilarating journey of sensory stimulation. By feeling, listening, seeing, smelling and tasting, we learn and grow as individuals, becoming more attuned to our surroundings and more appreciative of other cultures. May Fair Bar by night opens a window to the world with the intention of both delighting and challenging your senses, drawing inspiration from beautiful places, joyous traditions and local delicacies from across the globe. Each of our cocktails has been meticulously crafted using innovative techniques and premium produce, complemented by a food menu of night bites.” https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/1746697043603-50PFJM2E6WXDEKDBM25R/Screenshot+2025-05-08+at+10.36.10.png Journal - Rebrand for The May Fair Bar https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/1746697065784-VCAN9W41D1H2P01Q2NL6/Screenshot+2025-05-08+at+10.36.42.png Journal - Rebrand for The May Fair Bar https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/1746697085412-K3XKR0QKGHKI1FB2V86O/Screenshot+2025-05-08+at+10.37.08.png Journal - Rebrand for The May Fair Bar https://www.joelcullberghead.com/journal/parterapi-i-gagnef monthly 0.5 2025-05-15 https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/8ebad9b5-da0d-4b76-9580-2020c225242c/Screenshot+2025-05-15+at+08.57.04.png Journal - Parterapi i Gagnef - Romantic Comedy I translated four episode and storyline for a Swedish romantic comedy, which aired on SVT. https://www.joelcullberghead.com/journal/circular-sweden-sustainability-report monthly 0.5 2025-05-15 https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/270d1897-ffe2-4aff-b5d8-41909fda51b0/Screenshot+2025-05-15+at+08.15.23.png Journal - Circular Sweden - Sustainability report - Summary “Circular Sweden is a business network of ten progressive companies that, together with the Swedish Recycling Industry Association, want to accelerate the development of circular products and material flows. As part of this mission, we have selected four product and material streams with significant climate impact - plastic, textile, construction products and electronics - with the aim is to identify challenges and measures to overcome these, as well as increase recycling and the use of recycled materials in these four categories.” https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/db0f28ac-f917-4573-96c7-d156e72a10bb/Screenshot+2025-05-15+at+08.15.10.png Journal - Circular Sweden - Sustainability report - The brief A representant of the Swedish Chamber of Commerce reached out to me after being plagued by poor translations of their reports. I ensured the report maintained the integrity of the original, while being professional and easy to read. https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/66a41d83-9424-4415-b564-260414551293/Screenshot+2025-05-15+at+08.15.54.png Journal - Circular Sweden - Sustainability report - Big Brands “H&M has operated an in-store clothes collection since 2013, which was the beginning of their circularity journey. Their Sustainability Manager in Sweden, Marcus Hartmann, believes that society at large has gone from circular to linear and that we are now trying to get back to the circular again.” https://www.joelcullberghead.com/journal/always-en-pointe monthly 0.5 2025-05-09 https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/463a2784-a01b-4e4f-a41b-ab03992689a2/Screenshot+2025-05-07+at+14.08.20.png Journal - Always en pointe - Concept & Idea Because this ad was being printed in a show programme at Royal Academy of Dance, I wanted the copy to be in a language the audience would appreciate and understand. Taken inside the hotel’s ballroom, the photo of the ballerina depicts her doing a certain dance move called “en pointe”. When read in English, this sounds like the modern phrase “on point”, meaning flawless or perfect. The idea was to highlight the hotel’s impeccable service, while giving a nod to the world of dance. https://www.joelcullberghead.com/journal/a-guide-to-a-healthier-happier-life monthly 0.5 2025-05-09 https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/5d777d5a-0ff7-4b19-b58c-9d9b7261ac31/Screenshot+2025-05-09+at+13.36.11.png Journal - A guide to a healthier, happier life - Stay fit “Regular exercise is vital for maintaining overall health. Engaging in physical activities such as jogging, swimming, or strength training can improve cardiovascular health, boost mood, and increase energy levels. For a more holistic approach, yoga combines physical exercise with mindfulness, enhancing flexibility, strength, and mental clarity. Incorporating yoga into your routine can reduce stress, improve posture, and promote a sense of inner peace.” https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/a9a1a293-86b4-4bd2-acf6-725b4644a3ec/Screenshot+2025-05-09+at+13.38.14.png Journal - A guide to a healthier, happier life - Body Boost “Supporting your immune system is crucial for maintaining health and preventing illness. Incorporate immune-boosting supplements such as vitamin C, vitamin D, and zinc into your daily regimen. These supplements can enhance your body's natural defences and help you stay healthy, especially during times of increased stress or seasonal changes.” https://www.joelcullberghead.com/journal/top-of-the-hops monthly 0.5 2025-05-08 https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/4e05e09d-7e51-47c2-a0e7-1ba01d6bbd8b/top+of+the+hops.jpg Journal - Top of the Hops - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.joelcullberghead.com/journal/stay-ahead-of-the-game monthly 0.5 2025-05-09 https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/f4f88c13-d57c-4125-8462-7363c824dc3e/Screenshot+2025-05-07+at+14.10.03.png Journal - Stay ahead of the game - Concept & Idea As several of Edwardian’s hotels were located near football stadiums, the sales team wanted to attract bookings from visiting football teams needing accommodation before their games. I came up with a headline that both conveyed the message literally, as in ‘somewhere to stay ahead of your game’, and in an idiomatic sense, i.e. being a step ahead. The ad was printed in a sports conference programme. https://www.joelcullberghead.com/journal/building-luxury-for-a-sustainable-future monthly 0.5 2025-05-09 https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/e8de4912-a895-4ffe-a3c8-cd01c983abd1/Screenshot+2025-05-09+at+12.02.20.png Journal - Building luxury for a sustainable future - Having fun with it Although the climate crisis is no laughing matter, the way we talk about sustainability can be less serious. “Friends with sustainable benefits” was a more fun way to introduce the hotel’s brand partners and their green credentials. https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/62a9cea9-83ae-41f4-a72d-c89feae5e6b5/Screenshot+2025-05-09+at+12.01.55.png Journal - Building luxury for a sustainable future - Simplifying the complex The challenge was to present something quite complex in a way that could be understood by people with little knowledge of sustainability. “A lighter footprint” was the introduction that underpinned the core message: a luxury hotel that is less of a strain on the environment compared to other properties of its size. https://www.joelcullberghead.com/journal/fgelbrohus-website-translation monthly 0.5 2025-05-15 https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/9c26dd65-88b5-4cae-9b93-cfffafa9fa51/Screenshot+2025-05-15+at+08.40.48.png Journal - Fågelbrohus website translation - Dining I created copy for the restaurant pages, helping the beauty of the place shine. https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/4281ddb1-ca6b-45e0-9435-396c27bf4996/Screenshot+2025-05-15+at+08.40.22.png Journal - Fågelbrohus website translation - Weddings & Events Short headlines that say it all. https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/05eb4334-4837-4b64-938b-29960f182234/Screenshot+2025-05-15+at+08.41.30.png Journal - Fågelbrohus website translation - History & About Breathing life into brand story. https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/58fc57c0-a80e-4a82-8c6b-17df4b26aecc/Screenshot+2025-05-15+at+08.39.54.png Journal - Fågelbrohus website translation - Overviews Headlines, sublines, and short descriptions across the website. https://www.joelcullberghead.com/journal/a-west-end-love-story monthly 0.5 2025-05-09 https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/1746787228561-WYYG23W876A2MNK9USFB/Screenshot+2025-05-09+at+11.32.14.png Journal - A West End Love Story https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/1746787242494-98AK6B5DGXETLH7G6UXW/Screenshot+2025-05-09+at+11.32.24.png Journal - A West End Love Story https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/939c3d62-49f6-48e5-b3eb-b47ddf07bc19/Screenshot+2025-05-09+at+11.32.43.png Journal - A West End Love Story - Subtle subject matter wordplay I love puns and wordplay (when suitable!), and weddings invite a plethora of ways to play with language. https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/d4fbf69f-ed3d-48f5-b659-88d841755682/Screenshot+2025-05-07+at+14.17.10.png Journal - A West End Love Story - Concept & Idea As the hotel is located in London’s West End and largely inspired by film and theatre, I played on the film title ‘West Side Story’ for the overarching concept of the brochure. The aim was to create a look and feel that was both magical and modern. https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/0ff84afa-8aa7-4172-a595-9cebe800ebcc/Screenshot+2025-05-09+at+11.31.48.png Journal - A West End Love Story - Connecting spaces with emotions I thought of copy lines that could fill the void of empty spaces. “In The Green Room, a private bar with dance floor and bespoke furnishings present the perfect place for more intimate weddings, cocktail receptions, and afterparties.” https://www.joelcullberghead.com/journal/tov-amp-copywriting-for-the-londoner-hotel monthly 0.5 2025-05-08 https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/b1188d04-a96b-4f60-a47f-f09ea793c610/Screenshot+2025-05-08+at+14.04.49.png Journal - ToV & copywriting for The Londoner Hotel - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/ea8b2b67-510e-48bf-991d-226b6ac9a3b9/Screenshot+2025-05-08+at+13.56.43.png Journal - ToV & copywriting for The Londoner Hotel - Copywriting for blog I took the lead on the creation of the hotel blog, which I designed myself in the CMS. Using the overarching content calendar created by the Marketing team, I wrote and published relevant articles and interviews on a weekly basis. https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/6f3d4ff0-0079-415f-a743-fbe467deca3e/Screenshot+2025-05-08+at+13.48.08.png Journal - ToV & copywriting for The Londoner Hotel - Blending editorial edge & useful information The challenge with The Londoner was capturing and maintaining a cool, editorial tone of voice, while still being informative and optimised for SEO. This was especially important for meetings & events, where planners need succinct and clear information that isn’t boring. https://www.joelcullberghead.com/journal/translation-of-krusenberg-herrgrd-website monthly 0.5 2025-05-15 https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/3b3edd89-7567-4ecc-a7f3-6cf8d68ab8dc/Screenshot+2025-05-15+at+07.13.11.png Journal - Translation of Krusenberg Herrgård website - Make it stand out Hotel overview https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/bb4bafef-4d60-4a94-9919-520c87fbefa4/Screenshot+2025-05-15+at+07.17.15.png Journal - Translation of Krusenberg Herrgård website - Activities and more https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/810141c9-4140-4db1-a273-876ff6111d9a/Screenshot+2025-05-15+at+07.16.12.png Journal - Translation of Krusenberg Herrgård website - Events pages https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/2b1e9923-8507-444c-a3d6-844fe4c04f53/Screenshot+2025-05-15+at+07.13.58.png Journal - Translation of Krusenberg Herrgård website - Restaurant & bar pages https://www.joelcullberghead.com/journal/wake-up-in-the-best-locations monthly 0.5 2025-05-09 https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/d9a5e666-0230-40ee-852d-e73274180154/Screenshot+2025-05-07+at+14.09.20.png Journal - Wake up in the best locations - Idea & Concept This ad had a simple and clear message, while playing on the duality of “locations”. I drew inspiration from the image itself, with the copy highlighting the literal location of a luxurious bed, as well as the best area locations mentioned in the sidebar. The ad was printed in The Guardian, reaching up to 800,000 readers. https://www.joelcullberghead.com/journal/familjen-knyckertz monthly 0.5 2025-05-15 https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/efe25393-20d9-4767-a5f8-9261180d5e11/Screenshot+2025-05-15+at+08.55.34.png Journal - Familjen Knyckertz - The Pinchers' High Voltage Heist The challenge with this film script was maintaining a family friendly tone, and finding equivalent character names in English, such as the below: Ofelia Esping - Violet Viper Bove Knyckertz - Rob Pincher Byttan Bing Bong - Gabby Snitch Lydia Danielsson-Bryt - Faith Danielson-Outlaw Ove Voffsing - Douglas Barker https://www.joelcullberghead.com/journal/ronja-the-robbers-daughter monthly 0.5 2025-05-09 https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/95858cf4-d0f0-4d69-94e2-c96c0308f8c9/Screenshot+2025-05-07+at+14.51.39.png Journal - Ronja The Robber’s Daughter - An iconic story As a seasoned film and TV script translator, I was contacted to translate the production scripts from Swedish to English. Based on Astrid Lindgren’s beloved book, the main challenge of this project was retaining the wit and magic of the source text. Astrid Lindgren made up a lot of her own words and phrases, as well as magical creatures, so it was important to find an English equivalent with the same sentiment. https://www.joelcullberghead.com/journal/smdalar-grd-hotel-amp-spa monthly 0.5 2025-05-09 https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/ca54342c-7fe0-427e-ba13-61e60686e903/Screenshot+2025-05-09+at+15.50.34.png Journal - Smådalarö Gård Hotel & Spa - Spa & restaurant copy I translated several pages of restaurant and spa copy, ensuring the text maintained a tranquil touch. https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/ed1f7a23-7593-4715-9911-546ed612242b/Screenshot+2025-05-09+at+15.52.46.png Journal - Smådalarö Gård Hotel & Spa - Weddings & Events I made sure the wedding and event pages were both aspirational and informative for prospective clients. https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/5962fd5c-ca9f-4028-8e1b-73d2e0be7177/Screenshot+2024-01-04+at+16.50.14.png Journal - Smådalarö Gård Hotel & Spa - Hotel overview I created a introduction that stayed true to the brand, while making sense for an international audience. https://www.joelcullberghead.com/journal/in-room-dining-meets-haute-couture monthly 0.5 2025-05-08 https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/a8202dbc-28c7-4de9-9c13-debc2187ea13/Screenshot+2025-05-07+at+12.48.15.png Journal - In-Room Dining Meets Haute Couture - Magazine “ads” Just like magazines have ads, I thought of fun ways to present content that looked like ads. This example shows of what is essentially a list of mini bar items, but presented in an innovative way. https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/1746694019408-90YS9FBHEPJDOMDTMK7J/Screenshot+2025-05-08+at+09.46.37.png Journal - In-Room Dining Meets Haute Couture https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/1746693952133-5MSQUQ980JI74261EABA/Screenshot+2025-05-08+at+09.45.36.png Journal - In-Room Dining Meets Haute Couture https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/5e41eda7-a1b9-4529-96fd-5f6b84cca7e7/Screenshot+2025-05-08+at+09.31.05.png Journal - In-Room Dining Meets Haute Couture - The Sleepless Collection To marry the in-room dining menu with fashion, I came up with creative ways to section the menu. For example, The Sleepless Collection was the headline for a reduced food offering served between 12am-6am. https://www.joelcullberghead.com/journal/la-dolce-vita monthly 0.5 2025-05-08 https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/b5b52648-e239-4e57-876b-870637076533/Interview_wine+feature_londoner+magazine_2021+%281%29.JPG Journal - La Dolce Vita - Make it stand out The twins and a trusted Fiat 500 in their home village Borgo dei Sapori, Umbria. https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/2ea2ffa1-828b-43ac-9a78-140507163564/Screenshot+2025-05-07+at+12.16.13.png Journal - La Dolce Vita - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.joelcullberghead.com/journal/beartown monthly 0.5 2025-05-15 https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/c50f9f62-3d9a-4c94-9100-61d08d9cf411/Screenshot+2025-05-15+at+08.56.08.png Journal - Beartown - Beartown (Björnstad) I was an episode translator on global hit HBO series, Beartown. https://www.joelcullberghead.com/journal/translation-of-second-home-apartments monthly 0.5 2025-05-15 https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/1747292651781-JIABDGD4ZJRB1UKUAC64/Screenshot+2025-05-15+at+08.02.27.png Journal - Translation of Second Home Apartments https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/1747292639989-IDGVOK5T7MT0SNDTT1CD/Screenshot+2025-05-15+at+08.03.03.png Journal - Translation of Second Home Apartments https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/1747292747019-UFDCAKGR9Z50HPZBM69G/Screenshot+2025-05-07+at+15.05.43.png Journal - Translation of Second Home Apartments https://www.joelcullberghead.com/journal/a-day-in-the-londoner-life monthly 0.5 2025-05-09 https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/607b99dc-716d-48dd-b5a0-07e8be66e0e0/A+day+in+the+londoner+life2.jpg Journal - A day in the Londoner life - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/e4d89888-4d50-4af1-b3d7-de4ec2acdef7/A+day+in+the+londoner+life.jpg Journal - A day in the Londoner life - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.joelcullberghead.com/journal/save-the-date monthly 0.5 2025-05-08 https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/bf07c295-1ddb-4f99-959e-da837a1def80/Save_the_date_Harrods+Magazine_Volume+_7_2018+%281%29.jpg Journal - Save the Date In our sometimes fractured world, few things bring people together in more convivial fashion than food. And what food is more universally loved than chocolate? Spices, shellfish, meat and cheese can divide opinion – and beliefs – but few of us are anti the cocoa bean, wherever we are on the globe. The fusion of Eastern and Western tastes – and traditions – is at the core of a new tradition being played out in the Middle East around the holy month of Ramadan. And like many of the best ideas, this one was hatched around the dining room table. The creators of Ramadan calendar OneTaqwa were pondering the wealth of advent calendars that exist, not least the many chocolate versions, and wondered why there was nothing similar to celebrate one of the most important times of the year for the world’s two billion Muslims. So they decided to do something about it. OneTaqwa is made up of 30 individual boxes, each containing a date – some plain, some stuffed, all sourced from across Arabia and designed to be taken to break the fast during Ramadan, in accordance with tradition. Each box is inscribed with a quote from the Qu’ran or the Hadiths and numbered to keep track of the passing of the 30 holy days. It’s an idea that is catching on. Renowned Belgian chocolatier Pierre Marcolini’s latest collection, devised especially for Ramadan, takes the form of a series of hidden drawers that are pulled out to make a pyramid, the centrepiece showcasing his most renowned creations. Adorning the top layer are colourful macarons, as well as gold-wrapped Medjool dates coated in milk chocolate. The lower levels are boxes of Marcolini’s ‘mallines’ – a self-coined portmanteau of malle (French for suitcase) and praline – which include further treats, including his famous hearts. https://www.joelcullberghead.com/journal/harrods-food-halls monthly 0.5 2025-05-08 https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/223f4e32-27a8-41bf-8ae2-63307c279c94/Foodism+print+ads+for+Harrods+%282%29.jpg Journal - Harrods Food Halls - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/1746633383240-ID0SOQBEQIZVNR9CE70T/Foodism+print+ads+for+Harrods+%281%29.jpg Journal - Harrods Food Halls https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/1746633413259-SNBWB8WIQUVJ7KACKHPP/Foodism+print+ads+for+Harrods+%283%29.jpg Journal - Harrods Food Halls https://www.joelcullberghead.com/journal/premiere-tuccillo-melo-melo-garden monthly 0.5 2025-05-09 https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/11658c3d-cdd7-4d56-9738-fe066eeaa3bd/Urban+essence+review+tucillo.JPG Journal - Premiere: Tuccillo - Melo Melo Garden - Tuccillo - Melo Melo Garden “With softly subtle piano loops that smooth the edges of sharp and clear percussion, this cut has a wonderful ebb and flow of intensity that leaves you with a sense of an audial cliff-hanger.” https://www.joelcullberghead.com/journal/category/Hospitality monthly 0.5 https://www.joelcullberghead.com/journal/category/Translation monthly 0.5 https://www.joelcullberghead.com/journal/category/Food+%26+Drink monthly 0.5 https://www.joelcullberghead.com/journal/category/Culture+%26+Lifestyle monthly 0.5 https://www.joelcullberghead.com/home daily 1.0 2024-01-10 https://images.squarespace-cdn.com/content/v1/659694f360b6d31de9c6c5ab/de4823f0-8f77-4db2-801a-83439ec0565b/Foodism+print+ads+for+Harrods+%281%29.jpg https://www.joelcullberghead.com/services daily 0.75 2024-01-05 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